General information

The aim of the course is to cultivate new ideas for designing personalized media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves. These stories one makes up are simultaneously inter-personally shared and very personal. And this is where the professional business of storytelling for commercial and social media messages comes onboard.

Expertise lectures provide understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. Tutored group work allows exercises in (a) designing personalized experiences and (b) measuring personal experience data. A set of biosensors, wearable sensors and facial tracking tools are available for low-fidelity prototype testing. Expert lectures, group work, reviews and discussions on a set of elaborated campaign concepts equip the participants with a full package of new ideas to take back to their daily practice.

Accommodation

Tallinn Winter School arranges accommodation for foreign participants at student dormitory (5-minutes walk from the university, double and triple rooms)

Registration

Online registration form on the website

ECTS accreditation

Upon full participation and completion of course work students will be awarded 2 ECTS points and a diploma of completion.

Contact information

tss@tlu.ee