General information

The main goal of the course is to deal with the marketing problems of business relationships, international business networks and the management in business networks. It helps the students to deeper understand the complexity and the interdependent nature of business world. Business-to-business (B2B) marketing from a relational approach, value co-creation and the Actors-Resources-Activities (A-R-A) Model are among the main topics of the course.

Web: https://gti.elte.hu/sumuni

Course leader:

Ákos Dombi is an associate professor and the head of the Department of Comparative Economics at the Eötvös Loránd University. He was a visiting scholar at the University of Pisa, University of Vienna, and Freie Universitaet Berlin. He had also been teaching at the Freie Universitaet Berlin. He is active in international research projects in collaboration with the Poznan University of Economics and Business and the Freie Universitaet Berlin. His main fields of interest are economic development, econometrics, and economic policy.

Course aim

• describe the differences between the major schools of economic policy
• understand the process of globalization and its constraints for economic policies
• summarize the major lessons of recent financial crises
• develop a critical, unbiased approach toward the role of states in market economies
• interpret current trends in Hungarian, Russian, and German economic policies
• understand the impact of contemporary institutions on economic development
• see the importance of knowing the past in understanding present socio-economic outcomes

Target group

BA and MA students, recent graduates

Credits info

3 ECTS

Accommodation and meals are not included in the price.

Pay attention to book your accommodation in the city center, preferably in district 6 or 7 of Budapest, or if you want to stay at ELTE Dormitory, for further information, please visit our website: https://gti.elte.hu/sumuni/generalinfo

Registration

Application period: from 1 March to 30 June 2019
early bird application until 30 April, last minute application until 12 July

Course fee

• until 30 April 2019 - 280 EUR/week with early bird application, 
• from 1 May to 30 June 2019 full price: 350 EUR/week,
• until 12 July 2019 - 390 EUR/week with last minute application

The fee includes:

- Tuition fees for the one-week course
- Course materials and equipment
- Academic programs
- Welcome reception

The course fee does not include accommodation, transportation or health insurance.

Contact information

If you have any questions, please contact us via e-mail: sumuni@gti.elte.hu