General information

The main goal of the course is to deal with the marketing problems of business relationships, international business networks and the management in business networks. It helps the students to deeper understand the complexity and the interdependent nature of business world. Business-to-business (B2B) marketing from a relational approach, value co-creation and the Actors-Resources-Activities (A-R-A) Model are among the main topics of the course.

Course leader:

Tibor Mandják is full professor of Business Marketing at EM Normandie (Normandy Business School) in Le Havre, in France. He is teaching business-to-business marketing, international marketing and research methodology and is a visiting professor in several French, European and African business schools. His main fields of research are business relationships, business networks, inter-organizational issues and port marketing. He intensively publishes in leading international journals like Industrial Marketing Management or Journal of Business and Industrial Marketing.

Course aim

• Understand the complexity and the interdependent nature of business world
• Recognize the essential and the key role of value co-creation
• Comprehend how to make marketing actions in complex business networks
• Learn the internationalization process of the companies

Target group

BA and MA students, recent graduates

Credits info

3 ECTS

Accommodation and meals are not included in the price.

Pay attention to book your accommodation in the city center, preferably in district 6 or 7 of Budapest, or if you want to stay at ELTE Dormitory, for further information, please visit our website: https://gti.elte.hu/sumuni/generalinfo

Registration

Application period: from 1 March to 30 June 2019
early bird application until 30 April, last minute application until 12 July

Course fee

• until 30 April 2019 - 280 EUR/week with early bird application, 
• from 1 May to 30 June 2019 full price: 350 EUR/week,
• until 12 July 2019 - 390 EUR/week with last minute application

The fee includes:

- Tuition fees for the one-week course
- Course materials and equipment
- Academic programs
- Welcome reception

The course fee does not include accommodation, transportation or health insurance.

ECTS accreditation

3 ECTS

Contact information

If you have any questions, please contact us via e-mail: sumuni@gti.elte.hu