General information

The course aims at stimulating course participants’ critical readership. More specifically, the course aims at training course participants to adequately extract scientific knowledge from (and also to better appreciate the typical academic reporting style of) a few selected papers in the field of Global (or International) Marketing. These papers are selected on the basis of multiple criteria: (1) they are dealing with a topic that is typical for the field of global (or international) marketing (i.e., an ‘illustrative’ topic); (2) they are beneficial from an ‘educational’ point of view, that is they have considerable strengths and/or weaknesses in terms of the execution of the research, the generalizability of findings, and/or the way of academic reporting (e.g., they contain descriptions of analytical procedures which fall short on preciseness and/or completeness). This training should ultimately contribute to an improved quality of course participants’ own academic work, in particular the quality of their Bachelor or Master theses.

Course leader:

Alain De Beuckelaer is Professor of Organizational Research Methods at Ghent University (Belgium), and also affiliated with Renmin University of China (P.R. China), and Radboud University (The Netherlands). His research interests are broad, encompassing: neuroscience, organizational behavior, work- and organizational psychology, consumer behavior/psychology, and quantitative research methodology (e.g., statistics, marketing research, psychometrics). His work appeared in journals such as: Journal of Organizational Behavior, Journal of Management Studies, Applied Psychological Measurement, Scientific Reports, and PLOS ONE. 

Course aim

• understand: the real (sometimes versus the claimed) theoretical and/or practical contribution of the paper
• understand the academic quality of the paper (e.g., in terms of reliability and validity aspects) This training should ultimately contribute to an improved quality of course participants’ own academic work, in particular the quality of their Bachelor or Master theses.

Target group

BA and MA students, recent graduates

Credits info

3 ECTS

Accommodation and meals are not included in the price.

Pay attention to book your accommodation in the city center, preferably in district 6 or 7 of Budapest, or if you want to stay at ELTE Dormitory, for further information, please visit our website: https://gti.elte.hu/sumuni/generalinfo

Registration

Application period: from 1 March to 30 June 2019
early bird application until 30 April, last minute application until 12 July

Course fee

• until 30 April 2019 - 280 EUR/week with early bird application, 
• from 1 May to 30 June 2019 full price: 350 EUR/week,
• until 12 July 2019 - 390 EUR/week with last minute application

The fee includes:

- Tuition fees for the one-week course
- Course materials and equipment
- Academic programs
- Welcome reception

The course fee does not include accommodation, transportation or health insurance.

ECTS accreditation

3 ECTS

Contact information

If you have any questions, please contact us via e-mail: sumuni@gti.elte.hu